We took care of doing Vitaminwater’s first campaign across the US in about 10 years. They said “please go crazy”. So we did.
Coming in over 15 varieties, from the “gutsy” to “focus” to “energy”, Vitaminwater feeds all the multitudes we have within us. All of our contradictions, personalities and mood swings.
From “do it tomorrow you” to “can’t stop won’t stop you” , this campaign celebrates how Vitaminwater is here to nourish each of your many sides.
Agency: Wieden + Kennedy New York
Director: Tanu Muino
VFX & animation: Mathematics
Production Company: Riff Raff
Photographer: Romain Laurent
Group Creative Directors: Brandon Henderson & Marques Gartrell
Copywriter: Katie D’Agostine
Art Director: Cassandre Gouraud
Dream account, media and strat team: Sam Wagner, Bianca Nivik, Alexandria Splendore, Alexandre Viet-Nam Nguyen, Hannah Ward