Vertical video wasn't always the default.
Someone had to make it cool.
In 2018, for the launch of Instagram's video platform IGTV, we collaborated with creators around the world on a series of idents celebrating a whole new way of watching (and making) content.
ECD: Eric Quennoy, Mark Bernath
Creative directors: Thierry Albert, Cal Al-Jorani
Creatives: Cassandre Gouraud, Jordi Luna, Cecilia Pignocchi