Yes, we built a giant closet in the middle of New York City.
But I can explain.
It all started with Jimmy Fallon and On Brand, a TV show where contestants pitched campaign ideas to brands like Marshalls. (Basically, a primetime version of people trying to steal our jobs.)
The winning idea? A giant closet.
Then it was our turn to do what creatives actually do: make the impossible real.
So we actually imagined what it’d look like in real life. We built it. A giant closet. Hundreds of drawers. Thousands of clothes.
With our own twist: Some lucky visitors could win a complete makeover, and after their transformation, they were photographed and featured live on Times Square. Yes mum, on Time Square!
Watch the recap of the event below!