In this Snipes x Nike campaign, we’re celebrating 50 years of Nike and hip-hop.
We teamed up with today’s hottest dance talents: dancer Fleur Zwartkruis, TikToker Akamz, and French rapper Leto, and took them on a wild ride through the last five decades, showing how Nike has always been a key player in street culture.
Then, we got creative with collage techniques, mixing images from different places and eras for our window campaign.