I studied Graphic and Motion Design at École Estienne, a great design school in Paris. And for some reason, I always knew I wanted to work in advertising.
In 2016, I swapped baguettes for bitterballen and moved to Amsterdam to join Wieden+Kennedy as an Art Director. Four rainy years later, I’d helped shape global campaigns for Nike, Instagram, and Facebook. Then came a donut-fueled jump to W+K NYC, where I worked on McDonald’s and Vitaminwater.
Eventually, I realized that no snack beats a proper baguette, so I headed back to Paris to join Yard Agency as an Associate Creative Director, diving deep into youth culture.
But like any good rom-com, I couldn’t stay away from W+K for long. Since 2024, I reunited with the fam in the London office, working on Nike, Lurpak, Marshalls and Absolut.
“The work works when the ego doesn’t.”
I like ideas that punch you in the gut and craft that earns its place. Especially now that AI can generate almost anything, I think good taste, obsession and a point of view are worth more than ever. I'm excited by ideas that find the right medium: whether that's a film, an activation or something else entirely. As long as the format serves the idea, not the other way around.
In my free time I love to draw. People say I'm fun to work with, dedicated, know quite a bit about wine and that I'm very French (which I chose to take as a compliment).