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The brief: Use the storytelling power of Christmas to turn Zalando, Europe’s biggest online retailer, from a faceless clothing warehouse to a brand people could truly identify with.
Christmas is a timeless tradition that is never out of fashion. Regardless of your background, age or style, we all want the same thing for Christmas: to be surrounded by those we love, and to overdose on overcooked turkey.
For this print campaign that lived in 17 countries, we looked to capture the spirit of Christmas but through a contemporary, stylish lens.
Creative directors: Daniel Schaefer, Szymon Rose.
Copywriter: Tim Coleman. Art director: Cassandre Gouraud.
Photographers: Hill and Aubrey