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The brief: The Internet can be a pretty dark place where bullying comments and hate speeches can takeover the light hearted content. Instagram asked us to make a campaign to show people how to kill these hateful comments with kindness.
We wanted to show Instagram users that they can win any battle by using their hearts. And for this, we created an old school arcade game called Flip Off - inspired from Arkanoid - where players take aim at the block of middle fingers and shoot hearts at them, converting them to thumbs up, peace signs, and other positive hand gestures.
We made the prototype in-house, in less than a week, and quickly got a lot of addicted gamers.