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We were asked to help launching Instagram’s newest app, IGTV. A place for vertical content that reimagines the standard 16:9 viewing experience format. We created a series of mini films demonstrating that some of the best content on the internet gets even better in vertical.
We collaborated with directors, influencers and animators all around the world to create around 20 idents in various styles, just as diverse as the platform itself.
Creative directors: Thierry Albert, Cal Al-Jorani
Art directors: Cassandre Gouraud, Cecilia Pignocchi
Copywriter: Andrew Duncan