Jordan - District 23

District 23 started with a simple thought during the Paris Olympics: while the world was watching, the Parisian youth was left out.

So together with Jordan, we turned a wild idea into life: creating a 23 District in Paris, one made for the Youth. We turned an abandoned building, which was formerly an iconic department store called TATI, into a place fully dedicated to young people.

For one summer, a basketball court, an exhibition space, a cafe, a workshops space, a music studio, all came together under one roof, giving a whole generation the chance to connect, create, and celebrate. Even Wemby came to say hi.

We thought through it all: from the full renovation to the scenography, programming, and art direction, every detail was designed to make the space a unique creative experience.

And what was meant to be just an 8-week pop-up is still alive today: proof that when you give young people the space, they’ll make it thrive.