Roland-Garros wanted to promote the 2025 tournament in a way that truly celebrates Rafael Nadal’s big retirement year.
For this brief, I threw on my copywriting hat and leaned into everything that makes Roland-Garros one of a kind: the clay, the unique crowd (hats included), the insane level of play, and of course… Rafa, who had to be the voice over of this film.
“Only at Roland-Garros” sums it all up.
There was one “small” challenge: the need to use only archive footage. And 10 minutes of Rafa’s time. So we embraced it.