Last year, my talented friend and photographer Anna Leonte Loron asked me to join her all-women power team to bring her exhibition “Les femmes ont faim” to life.

I designed the logo, shaped the visual identity, and built the overall art direction. It was one of those projects where you pour in everything without even noticing, because it feels so special.

The idea behind it was that women are constantly judged for the way they eat. Oversexualized when they enjoy food, or pushed into eating disorders because society tells them their bodies should take as little space as possible. We wanted to show the opposite: women eating freely, happily, hungrily, without shame and without the male gaze.

The night before the opening, we invited some of the most inspiring creative women in Paris for a big dinner inside the exhibition space. It became part of the show, a statement about what female appetite really looks like.

The response was huge: our announcement post reached 150,000 people, hundreds came to see it, and major Parisian medias covered it. None of us expected that, but it resonated because it came from something real and deeply relatable for women.