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Nike Snipes - 50th anniversary

 In this vibrant Snipes campaign, we’re celebrating 50 years of Nike's Air Force 1 and hip-hop.  We teamed up with today’s hottest talents—dancer Fleur Zwartkruis, TikToker Akamz, and French rapper Leto—and took them on a wild ride through the last f

In this vibrant Snipes campaign, we’re celebrating 50 years of Nike's Air Force 1 and hip-hop.

We teamed up with today’s hottest talents—dancer Fleur Zwartkruis, TikToker Akamz, and French rapper Leto—and took them on a wild ride through the last five decades. The film shows how Nike has consistently been a key player in street culture.

Then, we got creative with collage techniques, mixing images from different places and eras for our window campaign.

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 Agency: Yard  Executive Creative Directors: Yoan Prat, Tom Brunet  Associate Creative Director: Cassandre Gouraud  Art Directors: Jessy Kikabou, Patryk Kaplita  Production company: Miles  Photographer: Natas3000  Director: Arthur Couvat

Agency: Yard

Executive Creative Directors: Yoan Prat, Tom Brunet

Associate Creative Director: Cassandre Gouraud

Art Directors: Jessy Kikabou, Patryk Kaplita

Production company: Miles

Photographer: Natas3000

Director: Arthur Couvat