In this vibrant Snipes campaign, we’re celebrating 50 years of Nike's Air Force 1 and hip-hop.
We teamed up with today’s hottest talents—dancer Fleur Zwartkruis, TikToker Akamz, and French rapper Leto—and took them on a wild ride through the last five decades. The film shows how Nike has consistently been a key player in street culture.
Then, we got creative with collage techniques, mixing images from different places and eras for our window campaign.
Agency: Yard
Executive Creative Directors: Yoan Prat, Tom Brunet
Associate Creative Director: Cassandre Gouraud
Art Directors: Jessy Kikabou, Patryk Kaplita
Production company: Miles
Photographer: Natas3000
Director: Arthur Couvat