Nike - Mbappe

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NIKE - MBAPPÉ

At only 20 years old, Mbappé is already one of the world’s best football players. His journey to the top was made inevitable by just one thing: his crazy love for football. He is the proof that loving our dreams never gets old.

From the line ‘Love your dream until it loves you back’, we made a film showing how, even though 10 year old Mbappé’s life was very different from nowadays Mbappé, one thing has never changed: he has always dreamt of being the world’s best football player. He has always loved his dream.

We also made a gigantic mural in Bondy, the city he grew up in, to inspire a generation of kids to hold on to their dream.

Creative directors: Evgeny Primatchenko, Craig Williams.

Art director: Cassandre Gouraud

Copywriters: Tim Coleman, Alex Bower, Aurélien Liguori

Director: Brent Harris

Production company: Soixan7e Quin5e

Mural illustrator: Akiko Stehrenberger

 

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