At Wieden+Kennedy Amsterdam, we launched the first Instagram global campaign to promote the Stories feature. Adweek, said it was the 3rd best ad of 2017. Creative Directors: Thierry Albert, Cal Al-Jorani, Craig Williams. Copywriter: Jake Barnes. Art Directors: Jordi Luna, Emma Mällinen, Cassandre Gouraud. Production company: Canada. Photographer: Yann Stofer
Focusing on the new Stories tool, we wanted to show that the most insignificant moment can become the funniest joke with a few brushes and stickers. And most of all, that anyone can do that. Because 'Stories are everywhere'. To show this, we did plenty of OOH in Germany, Italy and in the US.
We also took over an entire cinema in Germany, from the toilet signs to the bins!
And last but not least, we organised an awesome Stories festival in Germany.
